Meet #GARECOVERS
Patrick Dent
The Georgia Recovers Campaign was commissioned by the Georgia Council on Substance Abuse gasubstanceabuse.org and sponsored by the Georgia Department of Behavioral Health and Development Disabilities (DBHDD) dbhdd.georgia.gov.
Imagine Hope Inc partnered with Steer, a film centric creative agency, to produce branding, messaging, and video content for the campaign highlighting 16 stories of resilience and hope as told by Georgia’s 2022 Recovery Ambassadors.
Recovery messages are now displayed on 16 unique billboards (41 total throughout the state), generating approximately five million views-per-month. The billboards are paired with 16 video stories that can be viewed on georgiarecovers.org